Great Wall Motors

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Great Wall Motor Company Limited (GWM, in Chinese: 长城汽车) is a Chinese automobile manufacturer formed in 1976. It is the largest privately owned automotive manufacturer in China and the first privately owned car manufacturer from China to be listed in the Hong Kong stock market. It has obtained HKD 1.7 billion financial investment.

With 10 plus years of rapid growth, GWM has accumulated enormous economic capacity, becoming the number one taxpayer consecutively for three years in the City of Baoding. As of 2010, it is China's largest SUV maker<ref name=green>Great Wall Motor in green car push in 2011 reuters.com, TThu Sep 16, 2010 3:32am EDT</ref> and it is among “the Top 500 Enterprises of China in 2004", making it one of the best brands in national automobile range.

GWM took its first step to become a truly global company by exporting SUVs to the competitive European market in September 2006. GWM already sells cars in about 60 (mostly developing) countries and exports account for about a third of the company's sales.[1]

The company is named after the Great Wall of China.

History

Established in 1976,<ref name="timeline">Milestone Great Wall Official Site</ref> Great Wall initially manufactured only trucks, not producing a sedan until 2008 due to lack of a state license.<ref name="cnn"/>

IPO

Making an initial public offering on the Hong Kong stock exchange on December 15, 2003,<ref name="hklistdate">China Stock Market Handbook, pg. 195 Google Book Search</ref> Great Wall was the first private Chinese auto manufacturer to become a public company.<ref name="firstprivate">Shaking the Globe: Courageous Decision-Making in a Changing World By Blythe J. McGarvie, Robert Kraft, Pg. 140 Google Book Search</ref>

Export

Hailed as an example of a Chinese automaker which not only talked of exporting to foreign markets such as Europe and the US, Great Wall entered the European market in 2006, selling small vans.<ref name="EUentry">Two Billion Cars: Driving Toward Sustainability By Daniel Sperling, Deborah Gordon, Pg. 213 Google Book Search</ref> That same year saw it exporting products to around 60 countries.<ref name="ft"/>

Recent Events

Over 70% of 2010 sales will be light trucks and pick-ups.

Production bases

Great Wall's main manufacturing location is in Baoding, Hebei province.

Bulgaria

Together with a Bulgarian company, Litex, Great Wall is building a production base in the city of Lovech, Bulgaria that, when it becomes operational in 2011, will have a production capacity of 50,000 vehicles per year.<ref name="litex">Great Wall Motor and Litex Motor signs $6M deal to build Bulgaria plant inautonews.com, October 20, 2009</ref>

Knock-down factories

There are at least six overseas knock-down factories that produce Great Wall models from complete knock down kits: in Russia,<ref name=kd/> Indonesia,<ref name=kd/> Iran,<ref name=kd/> Nigeria,<ref name=kd/> Ukraine and Vietnam.<ref name=kd>{{#if: Great Wall Plans More KD Assembly Plants Overseas

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Technical center

On 2010 the company began construction of a technical center in Baoding, Hebei province.<ref name=techie>http://www.gwm.com.cn/en/newsDetail_1256111095687_1288425000750.html</ref> Part of an R&D investment effort,<ref>China Great Wall Motor to invest $751 mln in R&D in 5 yrs reuter.com, Wed Oct 27, 2010 4:59am EDT</ref> the center will see completion in 2012.<ref name=techie/>

Sales outside China

Great Wall exports to Africa, Australia,<ref name="aus1">Great Wall Motors Launches First Chinese-Made Cars Into Australian Market themotorreport.com.au, June 24th, 2009</ref> Europe,<ref>{{#if: Great Wall Exports Haval H5 to Italy

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 }}|Template error: argument title is required.}}</ref><ref name="abr1">Great Wall Motor looks towards EU for exports automotive-business-review.com, 22-April-2008</ref> Melanesia, the Middle East, Russia, South America,<ref name="cnn">The new motor city money.cnn.com, Last updated: October 28, 2008: 10:03 AM ET</ref><ref>Chile Autos Report 2008 companiesandmarkets.com</ref> South Asia,<ref>Great Wall Motor's vehicles hit Cambodian market globaltimes.cn, 08:58 January 18, 2010</ref> and the South Pacific.

By 2006 Great Wall was exporting vehicles to around 60 countries.<ref name="ft">Great Wall ships SUVs to Europe - Financial Times</ref> These exports may be in the form of complete knock down kits.

While Great Wall may tout its export prowess, nearly 70 percent of sales in 2009 came from central and western China.<ref name="bloomberg">Chinese Stimulus Winners at Great Wall Best Shanghai (Update1) bloomberg.com, September 29, 2009 23:47 EDT</ref>

The company offers an after-sales service training course for employees of overseas distributors.<ref name=train/> Traveling to China to learn proper service methods, the trainees leave with a better sense of how to maintain Great Wall products, both retired and current.<ref name=train>Great Wall Motor Overseas Distributors Training Great Wall Official Site, 2010-9-24</ref>

It is important to note that cars sold in the European Union, the Hover and Deer, are marketed as commercial vehicles, exempting them from EU safety standards.<ref name="abr">More Chinese cars dodge tests automotive-business-review.com, 19-December-2005</ref>

Electric vehicles

The company plans to sell electric vehicles domestically, beginning in 2011.<ref name=green/>

Copying claims

Many Great Wall models bear resemblance to other automakers’ offerings. For example, the Great Wall Coolbear looks like a Scion xB,<ref name="autoblogcopying">Spy Shots: Great Wall Coolbear chillin' out autoblog.com, Jan 9th 2009</ref><ref name="monstercopying">Top Six Chinese Car Clones monsterauto.ca, October 25, 2009</ref> the Great Wall Florid, a Scion xA,<ref name="autoblogcopying1">Do you prefer the 1st gen Scion xA and xB? Great Wall's got you covered autoblog.com, Apr 18th 2007</ref> and a great similarity between the Great Wall Sing and the Nissan Paladin prompted this Japanese carmaker to consider legal action in 2003.<ref>Nissan alleges Chinese IP theft James Kynge, Financial Times. London (UK): November 28, 2003.</ref>

Banned model

In 2008 an Italian court banned sales of the Great Wall Peri in the European Union because the car too closely resembles a Fiat Panda.<ref name="reuterscopying1">Great Wall says little affected by Fiat dispute reuters.com, Thu Jul 24, 2008 7:38pm EDT</ref><ref name="reuterscopying">Great Wall says Fiat claim dismissed in China reuters.com, Mon Jan 5, 2009 12:40pm EST</ref><ref>Great Wall banned from importing GWPeri minicar autonews.com, July 18, 2008 - 9:12 am EST</ref> Great Wall continued selling the car outside the EU, however.<ref name="reuterscopying"/>

Models

A wide model range can be had from Great Wall, from light trucks to urban runabouts.

SUV

• Great Wall Haval H3<ref>Template:Citation/core{{#if:|}}</ref>
• Great Wall Haval H5<ref>Template:Citation/core{{#if:|}}</ref>
• Great Wall Haval M2<ref>Template:Citation/core{{#if:|}}</ref>
• Great Wall Hover<ref>Template:Citation/core{{#if:|}}</ref> (Changcheng Hafu)

Pick-up

• Great Wall Deer<ref>Template:Citation/core{{#if:|}}</ref> (Changcheng Dier)
• Great Wall Wingle<ref>Template:Citation/core{{#if:|}}</ref> (Changcheng Fengjun)
• Great Wall Wingle 5<ref>Template:Citation/core{{#if:|}}</ref>

City car

• Great Wall Coolbear<ref>Template:Citation/core{{#if:|}}</ref> (Changcheng Kuxiong)
• Great Wall Florid<ref>Template:Citation/core{{#if:|}}</ref> (Changcheng Xuanli)
• Great Wall Peri (Changcheng Jingling)
• Great Wall Haval M1<ref>Template:Citation/core{{#if:|}}</ref> (Great Wall Peri 4x4)
• Great Wall Voleex C10<ref>Template:Citation/core{{#if:|}}</ref> (Great Wall Ling Ao<ref>http://www.chinadaily.com.cn/bizchina/09gzautoexpo/2009-11/25/content_9050939.htm</ref>, Phenom, i7)

MPV

• Great Wall Cowry<ref>Template:Citation/core{{#if:|}}</ref> (Changcheng Jiayu)

Sedan

• Great Wall Voleex C30<ref>Template:Citation/core{{#if:|}}</ref>

Discontinued Models

• Great Wall Safe (Changcheng Saifo/Saifu)
• Great Wall Sailor
• Great Wall Sing
• Great Wall SoCool
• Great Wall Pegasus
• Great Wall Proteus

Concept Models

• Great Wall Hover H7 Concept
• Great Wall CHC011 Concept

See also

Chinese auto makers

External links

• Official Website
• Great Wall Italia
• GWM Forums
• Great Wall Motors News
• Great Wall Motors to Exhibit 12 New Models at Shanghai Auto Show
• Great Wall Motor's Beijing Auto Show Entries