Plymouth

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Plymouth "sailboat logo" used from 1996 to 2001.

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Plymouth division logo, 1960s.

Plymouth was a brand of automobile based in the United States, marketed by the Chrysler Corporation and DaimlerChrysler from 1928 to 2001.

For much of its life, Plymouth was one of the top selling American automobile brands, along with Chevrolet and Ford ("the low-priced three"). Plymouth even surpassed Ford for a time in the 1940s as the second most popular make of automobiles in the U.S. Through 1956, Plymouth vehicles were known for their durability, affordability and engineering. In 1957, Chrysler's Forward Look styling theme produced cars with much more advanced styling than Chevrolet or Ford, although Plymouth's reputation would ulitmately suffer as the cars were prone to rust and sloppy assembly. The marque also introduced its limited production Fury line in 1956, and it too benefited from the crisp Forward Look designs.

The Plymouth brand lost market share rapidly in the early 1960s. While Plymouth was a styling leader from 1957 to 1958, its 1959 through 1962 models were awkwardly styled cars that failed to strike a chord with the public. Plymouth also found itself in competition with its own corporate sister division Dodge when the lower-priced full-size Dodge Dart was introduced for 1960. Rambler, and then Pontiac would assume the number three sales position for the remainder of the decade. Plymouth went into a decline from which it would never fully recover.

The marque regained market share following the introduction of the 1965 models, which returned Plymouth to full-size vehicles and more mainstream styling. Plymouth regained its traditional third place in the sales race in 1971 and 1974, primarily with its popular Valiant and Duster compact models, but as a brand Plymouth was hardest hit by Chrysler's financial woes of the late 1970s. Marketing decisions ultimately reduced the Plymouth lineup to the point that it was no longer a full-line make (by the late 1990s, only four cars were sold under the Plamouth marque: the Voyager/Grand Voyager minivan, the Breeze mid-size sedan, the Neon compact car, and the Prowler sports car). New models were increasingly given to the Dodge and Chrysler brands, and denied to Plymouth. By 1979, its lineup consisted of only the domestically produced Volare and Horizon models, and a number of rebadged Mitsubishi imports.

After discontinuing the Eagle brand in 1998, Chrysler was planning to expand the Plymouth line with a number of unique models before the corporation's merger with Daimler-Benz AG. The first model was the Plymouth Prowler, a modern-day hot rod. The PT Cruiser was to have been the second. Both models had a similar grille, showing that Chrysler was intending to take a retro styling route with the Plymouth brand. Other than the Prowler, at the time of the takeover Plymouth had no unique products that were not also available in the Dodge line. Furthermore, whereas all Plymouth dealers also sold the Chrysler line of cars, many Dodge dealers sold only Dodge; thus it would cause much more dealer disarray to discontinue Dodge than it would to discontinue Plymouth. Consequently, DaimlerChrysler decided to drop the make after a limited run of 2001 models. The PT Cruiser was ultimately launched as a Chrysler, and the Prowler line was absorbed into that make as well. The Plymouth Voyager was also briefly absorbed into the Chrysler line.

Plymouth car models

1935 Plymouth PJ Touring Sedan

1942 Plymouth

1966 Plymouth Barracuda

1987 Plymouth Reliant K

1997 Plymouth Voyager

• Plymouth Acclaim (1989-1995)
• Plymouth Arrow (1976-1980, rebadged Mitsubishi Lancer Celeste)
• Plymouth Arrow Truck (1979-1982, rebadged Mitsubishi Forte)
• Plymouth Barracuda (1964-1974)
• Plymouth Belvedere (1954-1970)
• Plymouth Breeze (1996-2000)
• Plymouth Caravelle (1985-1988)
• Plymouth Champ (1979-1982, rebadged Mitsubishi Mirage)
• Plymouth Colt (1983-1994, rebadged Mitsubishi Mirage)
• Plymouth Conquest (1984-1986, rebadged Mitsubishi Starion)
• Plymouth Cranbrook
• Plymouth Cricket (1971-1975, rebadged Hillman Avenger)
• Plymouth Duster (1970-1976)
• Plymouth Fury (1956-1978)
• Plymouth Gran Fury (1975-1977, 1980-1989)
• Plymouth Grand Voyager (1987-2000)
• Plymouth GTX (1967-1971)
• Plymouth Horizon (1978-1990)
• Plymouth Laser (1990-1994, rebadged Mitsubishi Eclipse)
• Plymouth Neon (1995-2001)
• Plymouth Plaza (1954-1958)
• Plymouth Prowler (1997-2001)
• Plymouth Reliant (1981-1989)
• Plymouth Road Runner (1968-1980)
• Plymouth Sapporo (1978-1983, rebadged Mitsubishi Galant)
• Plymouth Satellite (1966-1974)
• Plymouth Savoy (1951-1965)
• Plymouth Scamp (1971-1976)
• Plymouth Scamp (1982-1983)
• Plymouth Sundance (1987-1994)
• Plymouth Suburban
• Plymouth Superbird (1970)
• Plymouth TC3 (1979-1982)
• Plymouth Trailduster (1974-1981)
• Plymouth Turismo (1983-1987)
• Plymouth Valiant (1960-1976)
• Plymouth VIP (1966-1969)
• Plymouth Volaré (1976-1980)
• Plymouth Voyager (1974-2000)

External links

• Stock Mopar — dedicated to all Mopars, especially the Mopars from the muscle car era!
• Allpar — A comprehensive resource for information on Chrysler Corporation and related automobiles and products, including historical information, forums, and current news and reviews.
• Muscle Car Facts- A year by year account of some of the greatest mopar muscle cars ever.
• NY-NJ Slant-Six Club of America-A Club dedicated to the preservation and enjoyment of all Chrysler products powered by the venerable 'Slant-Six' engine.