Lincoln MKS

Lincoln MKS
Lincoln
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The Lincoln MKS is luxury sedan announced on August 9, 2006 for production in the 2008 model year.<ref>Template:Citation/core{{#if:2007|}}</ref> It is based on the MKS concept car which was introduced at the 2006 North American International Auto Show.

The MKS continues the new Lincoln naming convention for future models, including the new 2006 crossover SUV Lincoln MKX and the mid-size car 2007 Lincoln MKZ which replaced the 2006 Lincoln Zephyr.<ref>Template:Citation/core{{#if:2006|}}</ref> By this naming scheme, new vehicles will be designated with alphanumeric names rather than more traditional names like "Zephyr" and "Continental". This is part of a new Lincoln strategy to give its vehicles alphanumeric monikers, in much the same way as some other luxury automakers do, to get people to refer to the cars as Lincolns, rather as just "Continentals" or "Navigators".

However, Lincoln's stablemates Ford and Mercury have recently abandoned their conventions of naming their cars with names beginning with F and M respectively due to potential customer confusion between similar sounding names, and no longer use any naming conventions. It is unknown whether Lincoln will drop it's new naming convention in argue of traditional names, but by Ford's logic, as consumers are much more likely to be confused with Lincoln's models of MKS, MKR, MKX and MKZ, compared to Ford's models for Freestyle, Five Hundred and Fusion, it is likely Lincoln will drop this naming scheme.