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Holden
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Introduction
History
Holden began in 1856 as J.A Holden & Co, saddlery business, Adelaide, South Australia, and progressed to building Motorcycle sidecar bodies in 1913, custom car bodies in 1914. In 1917 it began large-scale production of car bodies, and in 1924 became the sole body supplier for imported GM vehicles.
It launched the first locally manufactured car, the 48-215 (also known as the FX) in 1948. At it's peak, Holden commanded a 48% marcket share in Australia. Currently is has aprox 20%, second behind Toyota
