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Holden: Difference between revisions
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It launched the first locally manufactured car, the 48-215 (also known as the FX) in 1948. At it's peak, Holden commanded a 48% marcket share in Australia. Currently is has aprox 20%, second behind Toyota | It launched the first locally manufactured car, the 48-215 (also known as the FX) in 1948. At it's peak, Holden commanded a 48% marcket share in Australia. Currently is has aprox 20%, second behind Toyota | ||
In July 2006 it launched the first car to be entireley designed and developed in Australia - the VE Commodore on the Zeta platform (all previous cars were based on European or American GM models), at an estimated cost of $AUD1bn. | |||
== Future models == | == Future models == | ||
Revision as of 21:16, 3 August 2006
Introduction
History
Holden began in 1856 as J.A Holden & Co, saddlery business, Adelaide, South Australia, and progressed to building Motorcycle sidecar bodies in 1913, custom car bodies in 1914. In 1917 it began large-scale production of car bodies, and in 1924 became the sole body supplier for imported GM vehicles.
It launched the first locally manufactured car, the 48-215 (also known as the FX) in 1948. At it's peak, Holden commanded a 48% marcket share in Australia. Currently is has aprox 20%, second behind Toyota
In July 2006 it launched the first car to be entireley designed and developed in Australia - the VE Commodore on the Zeta platform (all previous cars were based on European or American GM models), at an estimated cost of $AUD1bn.
