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Fleetwood Metal Body

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Fleetwood Metal Body was an automobile coachbuilder purchased by Fisher Body and integrated into General Motors. The name derives from Fleetwood, Pennsylvania, home of the company at the start, and lived on for decades in the form of the Cadillac Fleetwood and various Fleetwood trim lines on Cadillac cars.

The company was formed on April 1, 1909. It was a top-tier producer of metal and wood automobile bodies. Fleetwood bodies graced cars owned by Royalty of India and Japan, American presidents, and screen stars like Rudolph Valentino. Fisher produced bodies on chassis from Bentley, Cadillac, Chadwick, Daniels, Duesenberg, Fiat, Isotta Fraschini, Mercedes-Benz, Packard, Pierce-Arrow, Reading, Rolls Royce, SGV, and Stutz.

Fleetwood was purchased by Fisher in 1925, moved to Detroit, and integrated into General Motors in 1931.

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