Ferrari Portfolio

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The Ferrari Portfolio Personalization Programme is an extensive personalization program initiated by Ferrari that allows customers the opportunity to commission established Italian design houses such Pininfarina, ItalDesign, Zagato, Fioravanti and Touring to create one-off redesigns of their automobiles with full factory support and recognition. The program, thus far, includes cars based off of the Ferrari Enzo, the F430 or the 612 Scaglietti. However, the 599 and the California are still excluded.

History

The program was conceived in the wake of millionaire stockbroker James Glickenhaus' commissioning of his P4/5 based off an Enzo and Giorgetto Giugiaro's GG50 to celebrate his 50th anniversary in the design business as well as the Sultan of Brunei's massive and legendary collection of one-off Ferraris amassed in the 90's. At the same time there was a general revival of public interest in the old coachbuilding tradition employed by exclusive manufacturer's in the 1920's and 1930's. The vision was to allow wealthy customers the ability to utilize existing Ferrari platforms in order to bring their dream Ferraris to life while at the same time extending full support and recognition from Maranello. The first vehicle to take advantage of the new program is the Ferrari SP1 (based off of an F430) which was commissioned by prominent Ferrari collector and Japanese business executive Junichiro Hiramatsu from Fioravanti.

Vehicles

• Ferrari P4/5 by Pininfarina
• Ferrari SP1 by Fioravanti

External Links

• Official Ferrari Genuine Microsite
• Heck, it's your money: Ferrari ready to build customer one-offs