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When most car companies talk about a bright future, they're usually referring to next month's sales forecast. We'd like to take a somewhat longer-term approach and explain why the next 1200 months look so promising to us.
[[Image:New Chrysler LLC1.jpg|thumb|250px|right|Logo]]May 14, 2007, Cerberus Capital Management announced that it would take ownership of 80% of Chrysler Group, including Chrysler Financial from [[DaimlerChrysler]].  As of August 3rd, 2007 the deal was finalized.  Cerberus paid $7.4 billion, $5 billion of which goes to Chrysler Corporation LLC and $1.05 billion to Chrysler Financial Services; Daimler gets the remaining $1.35 billion, but loans back $400 million of it. Daimler retains all debt from Chrysler Group, costing Daimler a net $650 million plus prepayment compensation of $878 million and transaction costs.  Cerberus has already signed on numerous ex-Chrysler people as advisers, including [[Tom Gale]], the designer who oversaw the original LH, [[Chrysler PT Cruiser|PT Cruiser]], [[Dodge Ram 1500|Ram]], and [[Dodge Viper|Viper]]; Gary Dilts, the former sales chief, who is currently at J.D. Power; Jerry Farrell, former president of Chrysler Financial; Thomas Gillman, former CFO of Chrysler Financial; and Wolfgang Bernhard, who was imported from [[Mercedes]].


In short, it means that the New Chrysler is something of a rarity in today's automotive world: a company that's capable of quickly responding to the needs of customers instead of the demands of the stockholders. The fact is, we've always believed we were the most customer-focused car company on the planet. And now that's more true than ever.


'''A HISTORY OF FIRSTS'''
== Chrysler Operations ==
Work in Progress


All automobile manufacturers build vehicles. But we create entirely new automotive categories. Chrysler invented the Muscle Car. The 1955 Chrysler C-300 model was America's first "Muscle Car." Chrysler also invented the SUV and minivan. Working with Orville Wright,(1) we pioneered wind tunnel development and ushered in the era of modern automotive aerodynamic design. When we developed the HEMI® engine in the 1950s, the technology proved so powerful that NASCAR banned it in 1965. We also were the first to put a modern radio in an automobile. And you know how you start your car? Chrysler invented the Key-Start Ignition System.


'''OK, HISTORY LESSON OVER'''
== Controversy ==
* Cerberus Capitol Management is now engaged in contract talks with the United Auto Workers as it looks for ways to cut costs. The union is reportedly opposed to the sales for fear of job losses; the units employ roughly 1,300 unionized workers. Chrysler's four-year contract with the UAW expires on September 14. Analysts are saying that the sale of the units would allow Cerberus to focus on Chrysler's core business of making cars and trucks, and help raise much-needed cash.


Our present is even more impressive than our past. The Chrysler 300 continues to prove why it's the most awarded new car ever.(2) The legendary Jeep® lineup now features the fuel-efficient(3) and affordable Compass and Patriot, the seven-passenger Commander, and the phenomenal four-door Wrangler Unlimited. Our 5.7L HEMI® V8 engines with MDS are once again giving drivers an unfair advantage. And the Dodge Ram pickup is unmistakable both on and off the road.
== Management ==
* As of August 5, 2007, it is being reported in the New York Times and the Wall Street Journal that former Home Depot CEO [[Bob Nardelli]] will assume the leadership of Chrysler LLC, contradicting rumours that [[Wolfgang Bernhard]] has been given the top position.


'''MORE LAURELS AND BENCHMARKS COMING SOON'''
* It was announced on September 6, 2007 that [[Jim Press]], the man who turned [[Toyota]] into an automotive powerhouse and the only American on Toyota's board of Directors, has just signed on to work side by side [[Tom LaSorda]] as Vice Chairman and President of Chrysler LLC.  Press will be in charge of North American Sales, International Sales, Global Marketing, Product Strategy, and Service and Parts ,while LaSorda is still responsible for manufacturing, purchasing, labor and Global Business Development and Alliances.[http://www.motorauthority.com/news/industry/chrysler-bags-toyota%e2%80%99s-golden-child-jim-press/]


The future is where things really get interesting. The New Chrysler is about to introduce 20 new industry-leading vehicles in the next 18 months-including the return of a legendary muscle car, the All-New Dodge Challenger. Our All-New Dodge and Chrysler minivans will amaze you with available industry-first innovations like Swivel 'n Go™(4) seating and live SIRIUS Backseat TV.™(5) And we're about to introduce an All-New 2008 Jeep Liberty that features a fully retractable 33"x60" Sky Slider Roof™.
* On October 1, 2007, [[Phil Murtaugh]] will take control of Chrysler’s Asian operations. Murtaugh worked for [[General Motors]]’ joint venture with Chinese manufacturer [[SAIC Motor Corp]]. And is a 32 year GM veteran. [http://www.autoblog.com/2007/09/07/chrysler-nabs-another-exec-this-time-from-gm/]


'''AND NOW SOME QUALITY TIME'''
== Chrysler brands ==


Over the past six years, we increased productivity by an industry-leading 25% and improved our quality by more than 40%. Ram trucks, for example, have earned the status of longest-lasting(6) and most durable(7) line of full-size pickups in America.
* Chrysler Group
** [[Chrysler Corporation|Chrysler]]
** [[Dodge]]
** [[Jeep]]
** [[Eagle|Eagle]] (discontinued in 1998)
** [[Plymouth|Plymouth]] (discontinued in 2001)


'''ENVIRONMENTAL CONSCIOUSNESS'''


Our concern for the environment has led to a number of firsts in green technology. Like being the first manufacturer to introduce the electric minivan, the first U.S. manufacturer to introduce CFC-free vehicles and the first car maker to sell one million Flex Fuel Vehicles(8). And for 2008, we expect to put another 500,000 Flex Fuel Vehicles on the road. We also offer the country's cleanest burning diesel with the available legendry 6.7L Cummins® featuring ultra-clean emissions technology, in a full-size pickup. Then there is the 5.7L HEMI V8 engine with MDS fuel-saving technology, and even a 5.7L HEMI V8 hybrid engine coming in 2009.
== Holdings ==
Work in Progress


'''A WARRANTY THAT'S AS FUTURE-ORIENTED AS WE ARE'''


To prove our confidence in our products, we're now offering the industry's best coverage: the exclusive Lifetime Powertrain Limited Warranty* that outlasts every other warranty. Just one more reason to celebrate the New Chrysler with us.
== Awards ==
Work in Progress
 
==See Also==
{{Chrysler}}
 
==External Links==
*[http://www.chryslerllc.com/ Official site]
*[http://www.autoblog.com/2007/08/05/breaking-former-home-depot-chief-bob-nardelli-to-be-chryslers/ BREAKING: Former Home Depot chief Bob Nardelli to be Chrysler's new CEO]
*[http://www.nytimes.com/2007/08/06/business/06chrysler.html?ex=1186977600&en=a6f8433bf75611c2&ei=5070&emc=eta1 Ex-Home Depot Chief Taking Reins at Chrysler] New York Times
*[http://online.wsj.com/article/SB118636224931188685.html?mod=hpp_us_whats_news Nardelli Picked To Run Chrysler In Industry Shift] Wall Street Journal
*[http://jalopnik.com/cars/industry-news/its-a-chyrslerberus-shocker-former-home-depot-ceo-bob-nardelli-to-become-new-ceo-of-chrysler-286201.php Chrysler:It's A Chrysler Shocker! Former Home Depot CEO Bob Nardelli Named New CEO Of Chrysler]
 
[[Category:Makes]]

Latest revision as of 02:51, 2 June 2008

Logo

May 14, 2007, Cerberus Capital Management announced that it would take ownership of 80% of Chrysler Group, including Chrysler Financial from DaimlerChrysler. As of August 3rd, 2007 the deal was finalized. Cerberus paid $7.4 billion, $5 billion of which goes to Chrysler Corporation LLC and $1.05 billion to Chrysler Financial Services; Daimler gets the remaining $1.35 billion, but loans back $400 million of it. Daimler retains all debt from Chrysler Group, costing Daimler a net $650 million plus prepayment compensation of $878 million and transaction costs. Cerberus has already signed on numerous ex-Chrysler people as advisers, including Tom Gale, the designer who oversaw the original LH, PT Cruiser, Ram, and Viper; Gary Dilts, the former sales chief, who is currently at J.D. Power; Jerry Farrell, former president of Chrysler Financial; Thomas Gillman, former CFO of Chrysler Financial; and Wolfgang Bernhard, who was imported from Mercedes.


Chrysler Operations

Work in Progress


Controversy

  • Cerberus Capitol Management is now engaged in contract talks with the United Auto Workers as it looks for ways to cut costs. The union is reportedly opposed to the sales for fear of job losses; the units employ roughly 1,300 unionized workers. Chrysler's four-year contract with the UAW expires on September 14. Analysts are saying that the sale of the units would allow Cerberus to focus on Chrysler's core business of making cars and trucks, and help raise much-needed cash.

Management

  • As of August 5, 2007, it is being reported in the New York Times and the Wall Street Journal that former Home Depot CEO Bob Nardelli will assume the leadership of Chrysler LLC, contradicting rumours that Wolfgang Bernhard has been given the top position.
  • It was announced on September 6, 2007 that Jim Press, the man who turned Toyota into an automotive powerhouse and the only American on Toyota's board of Directors, has just signed on to work side by side Tom LaSorda as Vice Chairman and President of Chrysler LLC. Press will be in charge of North American Sales, International Sales, Global Marketing, Product Strategy, and Service and Parts ,while LaSorda is still responsible for manufacturing, purchasing, labor and Global Business Development and Alliances.[1]

Chrysler brands


Holdings

Work in Progress


Awards

Work in Progress

See Also

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CHRYSLER

The Fiat Group

Abarth | Alfa Romeo | Autobianchi | Ferrari | Fiat | Lancia | Innocenti | Maserati | Iveco | Chrysler | Dodge | Ram | Jeep

Current

Cars: 200 · 300 · Sebring · Sebring Convertible

Vans/SUVs: Town and Country · Voyager/Grand Voyager (outside North America)

SRTs: 300C SRT8 · Crossfire SRT6

Historic

Cars: 300 series · 300M · Airflow · Airstream · Cirrus · Concorde · Conquest · Cordoba · E-Class · Fifth Avenue · Imperial · Imperial Parade Phaeton · Laser · LeBaron · LeBaron Coupe · LeBaron GTS · LHS · Newport · New Yorker · Prowler · Royal · Saratoga · TC by Maserati · Town and Country · Turbine Car · Windsor · Aspen · Pacifica · PT Cruiser · Crossfire

Vans/SUVs: TEVan · Voyager

Concept Vehicles

Airflite · Akino · California Cruiser · Falcon · Imperial Concept · Java · ME Four-Twelve · Norseman · Pronto Cruizer · Nassau · Imperial · Thunderbolt · Newport LeBaron · Firepower · Dart albo Super Gilda · Cordoba de Oro · Cirrus Concept · Thunderbolt (1993) · 300M Concept · Portofino · Chronos · Millenium · Atlantic · Crossfire Concept · Pacifica Concept · Patriot · K-310 · C-200 · ecoVoyager Concept · Diablo Concept · Town and Country EV Prototype · 200C Concept

Vehicles · Category · Mopar

edit Walter Percy Chrysler Corporate website A division of Fiat S.p.A


External Links

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