Chrysler-Plymouth

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Defunct

Chrysler and Plymouth were both divisions of the Chrysler Corporation. In marketing, the two brands were collectively known as the Chrysler-Plymouth division. All dealerships that sold one of these brands also sold the other. The Dodge brand was considered its own division. In 1987, Chrysler acquired American Motors, and the Jeep-Eagle division was created. However, there was much overlap between the divisions, especially after the takeover of AMC. Many Chrysler-Plymouth dealerships also added Jeep. Some dealerships sold all five makes, or sometimes all except Eagle. Chrysler Corporation has changed a lot since these divisions were created. In 1998, Eagle was discontinued, and Chrysler merged with Daimler-Benz to form DaimlerChrysler. Plymouth was discontinued in 2001. Also, many of these divisions have undergone a change in logo and overall image. The pentastar, the logo of the Chrysler Corporation, has been phased out. However, in 2007, DaimlerChrysler was split again. The separate companies are now called Daimler AG and Chrysler LLC, respectively. Chrysler LLC now uses the pentastar as its logo, as part of its "The New Chrysler" marketing campaign.