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Chrysler-Plymouth: Difference between revisions

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{{List of {{PAGENAME}} Models}}'''Chrysler-Plymouth''' was a division of the [[Chrysler Corporation]], an American automobile company founded by [[Walter P. Chrysler]]. The division sold cars with both [[Chrysler]] and [[Plymouth|Plymouth]] brand names.  The Chrysler models emphasized luxury, while the [[Plymouth|Plymouth]] cars stood for practicality.  When the Plymouth brand was retired in 2001, Chrysler became a stand-alone division of [[DaimlerChrysler AG]], the company formed by the merger of Chrysler and Daimler-Benz. Recently, however, the [[Chrysler Group]] has been making efforts to merge the Chrysler and [[Jeep]] brands into one sales unit.
[[Chrysler]] and [[Plymouth]] were both divisions of the Chrysler Corporation. In marketing, the two brands were collectively known as the Chrysler-Plymouth division. All dealerships that sold one of these brands also sold the other. The [[Dodge]] brand was considered its own division. In 1987, Chrysler acquired [[American Motors]], and the [[Jeep]]-[[Eagle]] division was created. However, there was much overlap between the divisions, especially after the takeover of AMC. Many Chrysler-Plymouth dealerships also added Jeep. Some dealerships sold all five makes, or sometimes all except Eagle. Chrysler Corporation has changed a lot since these divisions were created. In 1998, Eagle was discontinued, and Chrysler merged with Daimler-Benz to form [[DaimlerChrysler]]. Plymouth was discontinued in 2001. Also, many of these divisions have undergone a change in logo and overall image. The pentastar, the logo of the Chrysler Corporation, has been phased out. However, in 2007, DaimlerChrysler was split again. The pentastar has been reintroduced as the corporate logo.  
 
==Trivia==
Some old Chrysler dealerships still use the old logo even after the demise of the [[Plymouth]] marque.


[[Category:Makes]]
[[Category:Makes]]
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Revision as of 00:59, 2 August 2008

Chrysler and Plymouth were both divisions of the Chrysler Corporation. In marketing, the two brands were collectively known as the Chrysler-Plymouth division. All dealerships that sold one of these brands also sold the other. The Dodge brand was considered its own division. In 1987, Chrysler acquired American Motors, and the Jeep-Eagle division was created. However, there was much overlap between the divisions, especially after the takeover of AMC. Many Chrysler-Plymouth dealerships also added Jeep. Some dealerships sold all five makes, or sometimes all except Eagle. Chrysler Corporation has changed a lot since these divisions were created. In 1998, Eagle was discontinued, and Chrysler merged with Daimler-Benz to form DaimlerChrysler. Plymouth was discontinued in 2001. Also, many of these divisions have undergone a change in logo and overall image. The pentastar, the logo of the Chrysler Corporation, has been phased out. However, in 2007, DaimlerChrysler was split again. The pentastar has been reintroduced as the corporate logo. Template:Auto-company-stub

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