Chevrolet LUV

The Chevrolet LUV (stood for Light Utility Vehicle) was a compact pickup truck that was produced by Isuzu for Chevrolet, introduced in 1972 (same year Ford introduced the Mazda-produced Courier). It was a basic, no-frills pickup that was made to appeal to the younger generation who otherwise would normally shun the larger, gas-hungry full-size pickup offerings.

1st Generation (1972-1980)

1972 models had quad headlights with the taillights above the rear bumper, and would initially offer one engine combination, by way of a 75 hp 1.8L (111 cid) I4 engine and a 4-speed manual transmission. 1973 models differed very little from the 1972s, but 1974 LUVs had new taillights and were relocated from above the bumper and mounted vertically on the sides. A new upper-level "Mikado" package debuted this year, offering a little more nicer interior and exterior trim than the base models. 1975 LUVs had no change, 1976 models introduced a 3-Speed Automatic transmission for the first time, as well as front disc brakes. Engines gained 5 hp for 1977, for a total of 80.

1978 had its first noticeable change up front, going for dual headlights instead of the former quad design. Along with the new nose came a new, optional longer bed (7.5' in addition to the 6'). The dashboard was also revised. 4 wheel drive became an option in 1979, broadening its appeal even further. Dodge had finally thrown its compact-pickup hat in the ring this year with the Ram D50, so its competition was getting more fierce. There were no changes to the 1980 models, but an all new redesigned LUV would debut for 1981.