Mahindra & Mahindra

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Mahindra & Mahindra Limited (M&M) is a major automaker in India. It is the flagship company of the Mahindra Group. The company was set up in 1945 as Mahindra & Mohammed [1]. It traded steel with suppliers in England and the United States. M&M began by assembling CKD (complete, knocked down) Jeeps in 1947 [2]. It expanded to indigenous manufacture of Jeep vehicles with a high level of local content under license from Kaiser Jeep and later American Motors (AMC).

M&M soon branched out into manufacturing agricultural tractors and light commercial vehicles (LCVs). It later expanded its operations to secure a significant presence in many more important sectors. The company has now transformed itself into a group that caters to the Indian and overseas markets with a presence in vehicles, farm equipment, information technology, trade and finance related services, as well as infrastructure development.

By 2005, M&M had become the largest producer of SUVs in India. The company has recently started a separate sector, the Mahindra Systems and Automotive Technologies (MSAT), to focus on developing components and offering engineering services.

Overview

M&M has two main operating divisions:

-The Automotive Division which manufactures utility vehicles, light commercial vehicles and three wheelers.

-The Tractor (Farm Equipment) Division makes agricultural tractors and implements that are used in conjunction with tractors, and has also ventured into manufacturing of industrial engines.

M&M employs around 11,600 people and has eight manufacturing facilities spread over 500,000 square meters. It has 49 sales offices that are supported by a network of over 780 dealers across India.