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The North American International Auto Show (previously called the Detroit Auto Show and often abbreviated NAIAS) is an annual automobile show (or auto show) that occurs every year in Detroit, Michigan. The first auto show occurred in Detroit in 1907 at Beller's Beer Garden at Riverside Park and has been held every year except 1943-1952. It was renamed the North American International Auto Show in 1989. Since 1965, it has been held at Cobo Center where it occupies 1 million square feet (93,000 m²) of floor space. The show is particularly important because Detroit is the location of the headquarters of the Big Three American automakers, Chrysler, Ford, and General Motors.

The show begins with press preview days, industry preview days and a charity preview event. The charity preview raises money for local children's charities. In 2004 and 2005, the charity preview attracted 17,500 people at $400 a ticket and raised $7 million in total. 2006 was the sixth consecutive year the charity preview event raised over $6 million. 35,711 tickets were sold for the industry preview representing people from 24 countries in 2005 and 6,897 credentialed press from 63 countries. Over 800,000 attended during the days the show was open to the general public in 2004. It is estimated that the show provides over $500 million to the local economy.

The NAIAS was long the only auto show in the United States sanctioned by the Organisation Internationale des Constructeurs d'Automobiles. Starting with the 2006 season, however, the Greater Los Angeles Auto Show will also be recognized.


Introductions at the 2007 show:

Production car introductions

Hyundai Veracruz
Lexus IS-F

Concept car introductions

Mazda Ryuga
Acura Advanced Sports Car concept


The 2006 show was held from January 8 through January 22.

  • January 8-10 — Press days
  • January 11-12 — Industry days
  • January 13 — Charity preview
  • January 14-22 — Open to the public

Production car introductions

2007 Hummer H3

Concept car introductions

Dodge Challenger Concept
Lamborghini Miura Concept


The 2005 show saw the following important introductions:

Production car introductions

Concept car introductions


Production car introductions

The following production vehicles debuted at the 1992 show:

Concept car introductions

The following concept cars were shown:


The Detroit Auto Show was renamed to the North American International Auto Show for 1989, as Lexus and Infiniti debuted. The show opened on January 11, with press previews and introductions for the first two days.


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